Currently the Portal is completely static and shows users the same information. However, we have the ability to derive webmetrics from the Portal that can provide information about the users. Is it possible to mine the data to create a more customized experience for the users? Is it possible to create a function that will provide users with information that other, similar, users have already searched for?
Like a mini google, users would develop a profile and the system would then be able to create meta-data that would produce more relevant searches and home pages. Similar to Amazon. com's functionality "Customers who bought this also bought", would allow users to find more relevant information because the subsequent pages would be specifiacally tailored to their needs. Rather than having to struggle through the interface to find the information they desire, it would be ideal to have the relevant information already present so that they need not search.
Would it be a worthwhile investment to create a dynamic portal that will have complex algorithms to generate a customized user experience? Will the costs exceed the value? Just a thought.
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